CONTENT AT SCALE

Pick Your Ten Questions.

One sitting. Ten answers. Edited video reels. Pick the track that fits where you are. No script, no prep, no re-shoots — and if you move fast, there are three more waiting.

Preview of the Question Tracks editorial sheet
01 / 01 A useful cheat sheet for a very short day.

Before the cameraDo not write a script. Pick the set that makes you slightly uncomfortable, then bring the stories that make it worth watching.

Three ways in

Choose your angle.

Every track is ten questions deep. The bonus round is for speedy rockstars who refuse to leave good material on the table.

TRACK ONE10 + 3

Foundation

The set every agent should already have and almost nobody does.. Start here if you have never been on camera.

  1. 01Who are you?
  2. 02Who are you with?
  3. 03Who do you serve?
  4. 04What problems do you solve?
  5. 05Who should call you today?
  6. 06How did you get into real estate?
  7. 07What part of town do you know better than anyone?
  8. 08What should someone expect when they call you?
  9. 09What do you want to be known for?
  10. 10What's the best way to reach you?
  11. Bonus questions for speedy rockstars
  12. 11Why did you pick your brokerage?
  13. 12What do you actually like about this business?
  14. 13What would you be doing if you weren't doing this?
TRACK TWO10 + 3

Market Authority

Positions you as a market expert/ Best for agents with a foundation set already built.

  1. 01What's actually happening in your market right now?
  2. 02What's the biggest mistake buyers or sellers are making this year?
  3. 03What's one piece of advice everybody gives that you disagree with?
  4. 04What do you know now that you wish you knew your first year?
  5. 05If someone's on the fence right now, what would you tell them?
  6. 06How long are homes actually sitting before they sell?
  7. 07What's the one improvement that pays, and the one that doesn't?
  8. 08What do people get wrong about interest rates?
  9. 09What's going on with new construction around here?
  10. 10Where does this market go over the next twelve months?
  11. Bonus questions for speedy rockstars
  12. 11What would you tell someone waiting for prices to drop?
  13. 12What does the wrong list price actually cost a seller?
  14. 13What's the most overrated neighborhood metric?
TRACK THREE10 + 3

Proof & Process

The strongest and hardest to do on the spot. Be prepared with stories/examples.

  1. 01Tell me about a deal you saved that should have died.
  2. 02What do you do that other agents in your market don't?
  3. 03What's the hardest conversation you have with a client, and how do you handle it?
  4. 04Walk me through what the first week with you actually looks like.
  5. 05Who is not a good fit to work with you?
  6. 06What's the last thing a client thanked you for?
  7. 07What happens when a deal goes sideways — who calls who?
  8. 08How do you decide what to list a house at?
  9. 09What's something you talked a client out of?
  10. 10What does closing day look like when it's done right?
  11. Bonus questions for speedy rockstars
  12. 11What's the most expensive mistake you've watched someone make?
  13. 12Tell me about a client who came back.
  14. 13What happens in the first 48 hours after a listing goes live?

How it runs

No theatre.
Just answers.

A STUDIOUSA COACH WILL ASK THE QUESTIONS AND KEEP THE CONVERSATION MOVING. ANSWER NATURALLY, GO STRAIGHT INTO QUESTION 1, AND STAY WITH US THROUGH ALL TEN. FINISH EARLY AND ROCK THE BONUS QUESTIONS.

What you get

  • 01
    Edited vertical reels, ready to post.
  • 02
    One sitting. Ten questions. Professionally edited vertical reels, plus headshot looks captured across multiple stations. Multiple images included, but only two professionally edited. Choose your track at booking — Foundation, Market Authority, or Proof & Process — and come ready to rock!
  • 03
    Nothing to edit, script, or schedule. That part is not yours.

Send this to the person behind the camera

Good content
starts with good prompts.

Pick a track, copy the set, and walk in with a point of view. The rest is a conversation.

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The Etzel Edge   theetzeledge.com · (817) 907-2506